This one is a completely different album from the Peas. It ain’t nowhere near to the BEP we’d listened to four years ago. They have abandoned hooky hip hop for electronic funk, loaded with auto-tuned vocals and house grooves with a bit of trance.
The album starts with the number one hit “Boom Boom Pow”, and hell breaks loose. There are auto-tunes, old school groovy beats and to add to that, mindless lyrics like I’m so 3008 you’re so 2000 and late. But, the song is ultra high on energy and is a quintessential club number. No other song quite reaches that level of this.
“Imma be”, starts off slow, funky and monotonous, then -- as you start getting bored -- cranks up midway through into a robo-dance track.
There are also songs about relationship like “Meet Me Halfway” and “Missing You”. In “Meet Me halfway”, Fergie and Will.i.am blend romance with dance on this disco-duet.
“Showdown” is another poppy number. "Go ahead and hate us," invites apl.de.ap, "it only makes us greater."
“Ring-a-Ling” starts off as one crazy techno shit. It almost sounds like video-game score. But here again, some silly rhyming lyrics like ring-a-ling with ding-a-ling.
In "Now Generation," the gang bellows over power-pop guitar chords. The song talks about, “What do today’s kids want”, all they want is money and fast internet connections, etc. and they want it ‘now’.
The action doesn't even flag much with songs like "One Tribe," one of those patented BEP pleas for, um, world peace.
“Alive” is yet another techno number with robotic vocals from Will.i.am. The track is quite different from the rest of the tracks. A bit slow groovy number that actually makes you feel, well ‘alive’!
The rest of the tracks have titles like "Party All The Time", “Rock The Party”, “Rocking To The Beat” and “I Gotta Feeling” and are electro party songs. Apart from “I Gotta Feeling”, others are quite loaded with robotic vocals and electro funk.
“I Gotta Feeling”, is a poppy toast to the nightlife, with Will.i.am exclaiming "Mazel tov!" over a chiming keyboard melody and an insistent bass drum stomp.
In the first place, this is just so different from the previous Peas’ albums. It seems the band has started experimenting with their music. They are constantly bringing new innovations. But, it doesn’t have the raw quality of the early Peas. This is clearly a commercial venture. The album caters mainly to the club scene.
Rating: 3/5
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